In this post, we’re going to go over some Shopify SEO tips you can use to increase your organic traffic and ultimately, get more sales.
When it comes to Shopify and SEO, many people often speculate whether the platform is good for SEO or not. However, these same people fail to realize that SEO is not so much dependent on your eCommerce platform of choice, but rather the content that you are publishing.
So, when the question arises, “Is Shopify good for SEO?”, you can rest assured that it certainly is, however, only if you are following the correct steps to make sure that your content (product pages) is optimized.
For the most part, you really want to put all of your focus into your product pages. This is typically where a customer will land when coming from a search engine. So, not only do you want to have the appropriate sales copy included on your product pages, you also want to make sure that your products are fully optimized for search engines.
Here are some tips on how to improve your Shopify store’s SEO.
Keyword selection is probably the most important thing to get right. Without proper keyword selection, you’ll never see any results with your SEO efforts.
If you’re totally new to the SEO world, keyword selection is simply the keyword or keyphrase that you wish to target in the search engines. For example, if you wanted to target men’s watches, then your keyword would be “men’s watches”. However, having such a broad keyword is a terrible idea. When you choose such a keyword, you’ll be competing with hundreds of millions of other webpages.
So, what’s the solution to this problem? Long tail keywords.
Long tail keywords
A long tail keyword can be defined as a keyword that is made up of 4 or more words. For example, instead of targeting “men’s watches”, you would try to target something like “men’s black digital sports watch”.
By getting more specific with your keywords you can get rid of a large portion of the competition as well as connect with potential customers who are more likely to purchase your product(s).
You can read more about long tail keywords here:
This is a big one. Often times, store owners will want to name their products with a fancy name. While this can work great for “wow-ing” your customers, it’s typically horrible for SEO. For example, how is Google supposed to know that a product with the title “Scarlet” is actually just a red wool scarf?
You would be much better off if you included the words “red wool scarf” in your title. For example, instead of having just a title of “Scarlet”, your title should be something more like “Scarlet – Women’s Red Wool Scarf”.
This is also another huge factor. Typically, most people will just copy and paste descriptions from a manufacturer, or even worse, they won’t include a description at all.
Creating a great product description can take some time, but here’s some tips to help.
1. Include sales copy
Now, you don’t have to go completely over-the-top, but it’s important to tell your potential customers why they should buy your product(s). Tell everyone how it would benefit them to purchase your product(s).
2. Include keywords
It’s important to include keywords throughout your description. Think about the things that a customer would be searching for on Google while looking for a particular product. Include those keywords in your description, but make sure that it sounds natural. Don’t randomly stuff keywords in your description or you’ll risk being penalized.
3. Create lengthy descriptions
Typically, you’ll want to aim for at least 300 words in your descriptions. It can be more or less depending on how much information you can convey to your customers about the product, but don’t skimp out on writing a great description. Remember, your descriptions are what helps sell your product and also helps customers find you via search engines.
Also, the reason why we recommend at least 300 words is because of the guidelines that Google puts out. You can read more about their stance on “little or no original content” here:
Image Alt Text
Image alt text is important because it helps search engines better understand what images are. Remember, Googlebot doesn’t have eyeballs like us humans do, so it relies on other factors to understand what a webpage is all about. Image alt text is one of these factors.
Images are also typically easier to rank for in search engines, so having your product images come up at the top of an image search for a product can be quite lucrative.
Meta Titles & Descriptions
You want to make sure that your meta titles and descriptions are optimized. It’s important to note that Google will not always use the meta title and description that you have provided if some other content on the page is more relevant to the user’s search query.
However, you should always include a meta title and description that contains the keywords that you want to target. If the words in a meta title or description match the words that are used in the user’s search query, they will be shown in bold in the results.
As you can see, each result that contains “red wool scarf” in the description is shown in bold.
How fast your website loads is not only an important factor as to whether or not potential customers leave before the page even loads, it’s also important in Google’s eyes.
Far too often Shopify store owners will download tons of apps in order to “increase their conversion rate”, however, lots of these apps are poorly coded and end up making your website SLOW. Without going into all of the technical aspects of why this happens, just know that SLOW WEBSITE = BAD.
If you install an app and it slows down your site considerably, uninstall it. It’s so much better to have a fast website than have a customer wait for 10 seconds for a flashy animation.
As mentioned before, Google also pays close attention to how fast your website loads and has publicly stated that speed is a ranking factor. You can read more about that here:
You can also test your own website’s speed by using a tool provided by Google which can be found here: